MOTOGP

During my time with GoPro, one of our Event Brand series partners was MotoGP. My role was to control & organise consumer activations at the relevant European stops, which fit into our key markets. As well as looking after Sales guests during our Title race event - GoPro MotoGP UK.

In total we held 20+ MotoGP Event activations from 2017 - 2020. With activations mainly consisting of Education, Athlete signing sessions, a Daily Giveaway, brand presence & connecting with retailers to sell products. With our title race, we also catered for 2 years with over 70+ guests for distributors & retail partners to attend. This side event included meals at local venues in which we branded as well as activities at Daytona Karting & Drift shifters. They also got the chance to meet our GoPro athlete Valentino Rossi.

As Project Lead I would be responsible for: operations, vehicle/tool management & strategy. As well as the ideas for our title race activation, which was seen as a stand alone event.