UCI

During my time with GoPro, one of our Event Brand series partners was UCI. My role was to control & organise consumer activations at the relevant European stops, which fit into our key markets.

In total we held over 20 UCI Event activations from 2017 - 2020. With activations mainly consisting of Education, Athlete signing sessions, a Daily Giveaway, brand presence & connecting with retailers to sell products.

As Project Lead I would be responsible for: operations, vehicle/tool management & strategy.